How to Disrupt Traditional Strategies to (Actually) Engage and Retain Talent

Wednesday 9:30 – 10:30am

Session Description

Despite the significant investments companies make to improve employee engagement, engagement levels aren’t actually broadly improving. They often rely on compensation or initiatives tied to wellness, perks and recognition, which seems logical – but what are these initiatives missing? In this session, we’ll share research that illuminates what initiatives and benefits must accomplish—on a psychological level—to be effective, including: • An introduction to the Psychological Benefit Framework, a method of evaluating engagement using social psychology • What popular programs are missing—and where to focus instead to drive your organization forward in achieving its employee engagement goals • How to personalize the right combination of initiatives to support psychological benefits in the most effective, efficient way possible for your organization

Learning Objectives

  1. Understand the influence and impact of social psychology on employee engagement
  2. Gain working knowledge of the psychological benefits that drive engagement and retention
  3. Explore examples of how to personalize initiatives to impact specific psychological benefits


Christina Zurek

Driven by a passion to improve the employee experience, Christina Zurek is a respected thought-leader on the topics of employee engagement and workplace culture. In her role at ITA Group, an engagement agency, she directs the marketing strategy for the employee experience solution portfolio by bringing to the table her skills in research, marketing and fervent commitment to helping organizations build a better workplace. She maintains several engagement and human resources-related industry credentials, including designation as a SHRM-CP and a Certified Engagement Practitioner through the Enterprise Engagement Alliance.